“Ann Ranson was engaged to help VisitDallas create a rolling three-year strategic plan. Her role as facilitator was invaluable during the numerous management team discussions which ultimately proved to be both creative and constructive. With her guidance, we designed strategies and an org chart to facilitate more cross-departmental communication and execution. Because of this work, VisitDallas created a new Experience Division, acting as a link between sales, marketing and tourism, to provide a more positive visitor experience for convention attendees, travelers from outside the region and even our local residents. Ann’s ability to manage the process and keep us on track was instrumental in reaching this outcome and I’m happy to recommend her to other organizations needing help with their strategy.”

Matt Jones,CFO/COO

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