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What is the importance of strategy?
People often ask me, “Why does strategy matter?” In other words, why is it important? I have a lot to say about that, but...
Marketers are in a Bind
Marketers are in a bind. Most likely because they set their marketing strategy before March - meaning it's probably...
What’s important to you?
What’s Important to You? Many people are not consciously aware of their values. Frankly, most of us are so over-scheduled...