We guide nonprofit and association Executive Directors/CEO’s and their board members in designing a Strategic Plan that helps them to achieve their critical missions, deliver on their brand promise and meet their revenue goals. Our exclusive system, the Bottom Line 3 Strategic Planning Process is designed to capture the head and heart of each organization while informing the specific steps needed to attain success.

Ann Ranson is a Strategic Planning Consultant focused on

Strategy and Marketing dictionary definitions

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What Clients Say About Her Work

Choristers Guild

“Ann Ranson is one of the finest in strategic thinking for today’s organization. Her clarity, precision and research in organizational management helped our board of directors come to consensus on some difficult decisions as we worked to create a new organization heading into its 70th year anniversary. We can now easily track and monitor our progress thanks to the tools Ann provided us at the end of the session. I highly recommend Ann…”

Dawn Jantsch, APR, CAE
Executive Director
Choristers Guild

VisitDallas

“Ann Ranson was engaged to help VisitDallas create a rolling three-year strategic plan. Her role as facilitator was invaluable during the numerous management team discussions which ultimately proved to be both creative and constructive. With her guidance, we designed strategies and an org chart to facilitate more cross-departmental communication and execution. Because of this work, VisitDallas created a new Experience Division, acting as a link between sales, marketing and tourism, to provide a more positive visitor experience for convention attendees, travelers from outside the region and even our local residents. Ann’s ability to manage the process and keep us on track was instrumental in reaching this outcome and I’m happy to recommend her to other organizations needing help with their strategy.”

Matt Jones,CFO/COO
VisitDallas

American Orthodontics Association

“Ann Ranson was the consummate strategic planning facilitator during our organization’s session. Superbly prepared ahead of time, guided and focused discussion throughout without becoming the focal point, adept at getting engagement from everyone, met our one-day deadline with quality solutions for the organization. Great at your trade!”

Tom Chapman
Board Chair, DFWAE
Executive Director

Fast Growth School Coalition

“I attended your TSAE session regarding boosting sponsor renewals. This was, by far, the most meaningful session I attended during the conference and the advice you gave has already paid off for our association. I’ve started offering to “customize” packages for our larger sponsors and one of them has already agreed to move from $2500 to $10,000 per year!”

Michelle Smith, Executive Director
Fast Growth School Coalition

PNC Bank

“Great job this morning.  I was really impressed not only with your flawless delivery, but also the way you’ve been able to weave in references to National City’s commitment, culture and our WBA program.  I feel like we’ve made some great headway.”

Beth Marcello
Director, Women’s Business Development Program
PNC Bank

VisitDallas

“Thanks to the leadership of Ann Ranson, the Press Club of Dallas crafted a strategic plan with specific objectives and strategies to become financial stable; retain and gain new members; diversify the board; and produce profitable events to support the mission of the club.

Ann digs deep to identify the problems. She is a teacher and a coach and was the mirror we needed to look into to chart a path forward. While our board members bring impressive skills, Ann provided perspectives and insights that those who are closely involved cannot always offer.

I strongly recommend using Ann to reach the next level of performance for your organization.”

Frank J. Librio, CTA President, Press Club of Dallas
Senior Vice President, Chief Marketing Officer
VisitDallas

RAF Industries

“Ann Ranson has been extremely helpful to me as a coach. For example, I formulated a strategic vision/business goal that was important for me to manifest. Due to the emergence of other, perhaps what often appeared to be more pressing business issues, it could have become easy for me to lose my strategic focus even if it would have been only temporarily. Instead, Ann has assisted me to consistently stay focused and true to my vision and goal – regardless of what else was going on in my world.

She has demonstrated her ability to integrate spiritually oriented success factors, with a down to earth, bottom-line oriented business perspective. I have found her insights to be both practical and valuable – and continue to use her services.”

Richard A. Feller, MBA, PhD
President and CEO
RAF Industries

Interep Marketing Group

“Ann Ranson just turned lemons into lemonade! I have to say Santa does exist. I just did not know Santa was a woman, a Texan and answers to the name of Ann.”

Sheila F. Kirby President, Strategic Sales Development
Interep Marketing Group

BEST Education Foundation

“I wanted to personally thank you for your work with our Board of Directors on establishing our Three Year Strategic Plan. Your insight and preparation made our planning sessions both thorough and stimulating. It was necessary for our Board Development at this time and you were instrumental in leading us there. Again Ann, Thank You for your leadership and vision. I look forward to working with you again.”

Keith Reimer, Program Specialist
BEST Education Foundation

CommPartners, LLC

“I had the pleasure of moderating one of Ann’s events and was extremely impressed with her grace and ease as a presenter. In my line of work, I sit in on a lot of events, and listen to many speakers with different presentation styles. Ann was so engaging and so knowledgeable that I found myself hanging on her every word. She truly knows how to speak to her audience and cater to their professional needs.”

Kendra Matarozza, Event Manager
CommPartners, LLC

Retina Foundation of the Southwest

“Recently our not-for-profit medical research facility completed its 3 year strategic plan with Ann’s capable guidance. Ann was focused, diligent and caring in working with our strategic planning committee and executive staff. From updating and launching our new organizational structure to helping us to narrow down and focus on our key growth initiatives, Ann led the charge and kept us on pace. We are now executing the strategic plan and I am happy to say we’ve accomplished several our goals already! Thank you, Ann!”

Tia Tomlin, Chair of the Board
Retina Foundation of the Southwest

Schedule a Strategy Session Today!

See Ann in action

TEDxSMU Talk on Celebrating Age

TEDxSMU Talk on Celebrating Age

3 Quick TIPS on Strategic Marketing

3 Quick TIPS on Strategic Marketing

TEDxSMU Talk on No Regrets

TEDxSMU Talk on No Regrets